RCS Business Messaging (RBM)
with Brandywine Technical Partners

Rich Communication Services (RCS) Business Messaging (RBM) is the next generation of mobile messaging. It upgrades standard SMS with branded, interactive, media-rich conversations between businesses and customers—directly inside the native messaging app on Android devices. With RBM, businesses can deliver verified, secure, and visually engaging messages that drive higher customer engagement compared to traditional SMS or email.

Examples

Benefits of RCS Business Messaging

Branded Communication – Messages display your company name, logo, and verified sender status.
Interactive Buttons & Suggestions – Customers can tap instead of typing, making engagement effortless.
Rich Media – Share images, carousels, videos, audio, and maps directly in the message.
Improved Trust & Security – Verified sender badges reassure customers that messages are authentic.
Higher Engagement – Businesses see significantly higher open and interaction rates compared to SMS.

How Businesses Use RBM

Appointment reminders and confirmations
Voicemail and missed call alerts
Welcome and onboarding messages
Interactive menus and chatbots
Restaurant ordering and promotions
Retail campaigns and special offers

FAQ

What is RCS Business Messaging (RBM)?

RCS Business Messaging is the next generation of SMS. It allows businesses to send branded, interactive, media-rich messages directly to customers’ phones, inside the native messaging app. Unlike plain text SMS, RBM supports verified branding, buttons, images, videos, maps, and carousels.

How is RBM different from SMS or MMS?

SMS is plain text only (160 characters).
MMS adds images or media but no interactivity.
RBM supports verified sender branding, logos, rich media, and one-tap interactive actions like opening maps, ordering online, or logging into a portal.

What are the benefits for my business?

Build customer trust with verified branding.
Increase engagement with tappable buttons.
Share rich content (carousels, media, maps).
Reduce friction in customer interactions (one tap vs typing).
Achieve much higher open and click-through rates compared to SMS or email.

Which devices support RCS?

RBM works natively on most modern Android devices with Google Messages installed. iPhone support is expected as Apple begins rolling out RCS in future iOS updates, but currently, RCS is Android-first.

Can RBM replace SMS completely?

No — RBM is a complement, not a replacement. If a customer’s device or carrier doesn’t support RCS, messages automatically “fall back” to SMS or MMS. This ensures 100% reach regardless of device type.

What types of businesses can use RBM?

Any industry can benefit, including:

VoIP/Telecom: voicemail & missed call alerts.
Restaurants: menu carousels, online ordering.
Retail: promotions, sales, store finders.
Healthcare: appointment reminders, updates.
Travel/Events: tickets, boarding passes, updates.

Is RBM secure and verified?

Yes. Every RBM sender must be verified through Google’s approval process. Customers see your brand name, logo, and a verified checkmark badge next to your messages — ensuring trust and reducing spoofing or phishing risks.

How hard is it to get started?

With Brandywine Technical Partners, it’s easy:

We verify your business with Google.
We configure your branding and messaging flows.
You start sending branded, interactive messages through our system.

Does RBM cost more than SMS?

Yes, RBM is typically priced slightly higher per message than SMS. However, the significantly higher engagement rates and improved customer experience mean most businesses see better ROI compared to bulk SMS campaigns.

How do customers interact with RBM messages?

Customers simply tap buttons, view carousels, play media, or open maps and web links — all without leaving their native messaging app. No extra apps or downloads are required.

Brandywine Technical Partners makes it simple to add RCS Business Messaging to your communications strategy. Whether you’re a restaurant, retail shop, or enterprise business, RBM helps you connect with customers in a more engaging and professional way.

Contact us today to enable RBM for your business phone system.

RCS Business Messaging (RBM) with Brandywine Technical Partners

Examples

Benefits of RCS Business Messaging

How Businesses Use RBM

FAQ

RCS Business Messaging (RBM)
with Brandywine Technical Partners